Everybody Publish! Great.
Did anyone mark the date when all businesses suddenly became publishers? Website content was always critical but since the rise of social media, everyone now needs to be a great writer in addition to be being a great (insert your profession/business here).
This morning I saw a discussion posted on LinkedIn that made me stop and change my blog post for today. The Discussion was posted on the LinkedIn Group, “On Startups – The Community For Entrepreneurs“. The question posed was:
“Book or brochure? Which one will influence a client to say “yes” and become your next customer? A client is interviewing two consultants for a major contract. One consultant has a great looking brochure but the second consultant has a book about the company that contains lots of success stories. Which consultant will get the contract?”
I have to admit, at that moment, I was just overwhelmed. I had just spent the morning updating my website, reading LinkedIn posts, loading our Twitter Feed and now blogging. Now I need a book published? I just wanted to say, enough is enough.
Speaking for myself, this past year as I have met with potential new clients, I haven’t noticed a lot of reading going on. I am doing a lot more listening and teaching. There is a lot more discussion about price and the discussion on price happens earlier in the conversation than in the past. Usually, I print out diagnostic reports on clients’ website before I meet with them, and lately I have been getting those back, telling me “keep them in my file in case I need them later”.
So I ask, if your clients don’t have time to read the reports on THEIR OWN WEBSITE then what is the likely hood they are going to read an entire book on your past glories? After all the newsletters, digests, feeds and tweets, do we really need to flood potential customers with our book projects?
What do you think? Post your comments.
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